Brand Experiences
We help brands clarify who they are, then design
the experiences (from visual identity to immersive activations) that bring those stories to life.
Peet’s Coffee
Bringing a heritage coffee brand to life through identity and immersive retail experience.
We partnered with Peet’s Coffee to design a brand experience that honored its artisanal roots while supporting national expansion. The work went beyond visual identity: we created an entire ecosystem where every touchpoint told the story of craft, quality, and curiosity.
The flagship concept store reimagined the coffee shop as a museum of coffee. Baristas became stewards of the craft. An educational corner invited customers to explore bean origins through interactive activities. The atmosphere was warm, inviting, and alive.
From the visual identity system to in-store signage to packaging that carried the story onto grocery shelves, every detail reinforced who Peet’s is: a brand built on quality, craft, and a deep respect for the art of coffee.
Itoya
Reimagining retail as a place of discovery.
When Itoya opened its San Francisco flagship, the opportunity was not simply to redesign a store. It was to reimagine what a legacy Japanese stationery brand could feel like in a new cultural context.
Grounded in the values of play and discovery, we transformed the space into a series of immersive zones. Each corner invited exploration. Tools for organization. Tools for work. Tools for creative play. The environment encouraged customers to slow down, interact, and experiment.
A custom photo wall became a moment of delight. Guests could step into the experience, capture a keepsake, and leave with more than a purchase: they left with a memory.
The store became not just a point of sale, but a point of connection. A place where work and play coexist.
Tesla
Systematizing a disruptive brand for scale.
As Tesla evolved from start-up to full-scale production, the brand required clarity, cohesion, and rigor. We helped simplify and codify its corporate identity, establishing a system that could flex across communications, production branding, retail environments, and global growth.
For Tesla’s first 250 Roadster buyers, we designed a commemorative selection kit featuring precision-milled steel color samples. A tactile experience that reflected the engineering discipline behind the product itself.
We extended the system into showroom environments in Los Angeles and Palo Alto, translating innovation into physical space. From signage to storytelling walls, every element reinforced performance, precision, and forward momentum.
This was not just brand expression.
It was infrastructure for scale.
Legacy Post Acute Care
We listened closely to Legacy’s story: its family roots, daily operations, and its long-term aspirations. Then we shaped that understanding into a clear brand direction. We looked beyond the building to define what Legacy stands for: stability in moments of uncertainty, care delivered with dignity, and a vision that extends well past a 30-day stay. Our work translated trust, continuity, and quiet optimism into a design foundation that supports growth, strengthens relationships, and honors the idea of Legacy not just as a place of care, but as a lasting promise for those it serves and those who will carry it forward.
